Despite the sea of changes taking place in the retail sector, some stability has also been observed. Though retailers still have to struggle to out shine their products as compared to their competitors, differentiation strategies that focused on some combination of product offering and price-point are becoming extinct. Increasingly, the only battleground left is the war for customer loyalty. Today's retailers are in a great catch 22 situation where they have to cope with modern retailing. In order to drive customer loyalty one not only requires the right product offering at competitive prices, but also requires increasing customer satisfaction while keeping a control on the operating costs. While retail has always been completely service and customer oriented, the reality is that now profitable retailing revolves around the performance of the retailer's greatest controllable expense and most strategic asset - its employee workforce.
Demand-Driven Workforce Management gives retailers the means to control this strategic asset and increase store profitability. By balancing all the demands that affect the workforce, from corporate headquarters and customers to employee preferences and production requirements, retailers can streamline functions to more closely align labour costs with variability in its demand. Moreover, aligning the workforce more closely with demand is vital for rising customer loyalty and gaining market share over competitors.
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