During 2009, Twitter surpassed blogging as the social media platform of choice – at least among the Fortune 100. A recent analysis found that the largest 100 companies in terms of revenue as compiled by Fortune Magazine's annual Fortune 500 were active on three key social media: Twitter, Facebook and Blogs.
The study found that 54% of the Fortune 100 were using Twitter to reach out directly to stakeholders, while 32% were using a blogs and 29% were actively using a Facebook Fan Page to engage. Despite the perception that Twitter is the newest kid on the block among the three platforms, 76% of Fortune 100 companies that were using just one social media channel were using Twitter over Facebook and Blogs.
Perhaps not surprisingly each company that was classified in consumer facing industries such as General Merchandisers, Specialty Retailers and Telecommunications are Tweeting. Many companies in each of these categories have multiple Twitter accounts.
The analysis found that about 94% of Fortune 100 Twitter accounts distribute company news updates and announcements while fully 67% are at least partially serving a customer service function.
(Reference: Burson-marsteller.com)
(Image source: Mabasoft.com)
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