Today’s consumers have more buying power then ever before and are generally less tolerant because of the increased time pressure inherent in today’s lifestyles.
They are more aware of environmental and human rights issues and have higher quality expectations. They demand greater variety and more frequent changes in the choices available to them, and they expect instant availability of the exact matching set of garments and accessories in the desired color and size combinations in the same store.
Retailers are first in line in terms of meeting consumer demands, but all companies in the supply chain are driven by the necessity to anticipate and meet the needs of their customers. From design through production to the final sale, all members of the supply chain need to ensure that stores are stocked with the right goods when the consumer wants to buy!
The companies that are responsive to customer demands are those that will remain profitable in an environment of fierce global competition and escalating material and operational costs.
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