Today, shoppers’ tendency to buy things has changed to exploring product facts online and then buying offline. Since shoppers grow to be convenient combining in store, catalogue and Internet shopping experiences, retailers must flawlessly incorporate those channels or be prepared to lose the string of their purse in proportion to more alert rivals.
The Online Retailing story tells that the Internet is playing a key role in revolutionising the shopping experience in many ways – on and offline.
With the help of Internet, customers have enabled themselves and given themselves the understanding to evaluate old items, find new ones, communicate with other shoppers and even find low-cost items, and for all these they don’t take pains to walk to a store near to their residence.
The fast going and growing world with on-the-click-shopping forces retailers to design new policies for capturing customers. To attract fresh consumers and to keep and redouble rapport with old ones, retailers have to satisfy customers. For this every retailer has to acquire a level of organisational and technological integration that new researches point out.
(Image source: Squidoo.com)
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