Ideation is the process of creating new ideas and there are hundreds of techniques for generating ideas. ‘Idea’ is understood as a basic element of thought that can be visual, concrete or abstract. Several large companies, like Dell or Best Buy, have opened up this process to their consumers, inviting anyone to raise new ideas for possible company products. Everyone realises the importance of innovation as a key driver of business success and posits new ways to encourage and nurture it in today’s business environment.
Ideas are the bedrock foundations of companies. Great companies lead with great ideas, but the big question is 'how do great companies develop those ideas?' To have a shot at success, an idea needs to fulfill a need, and it needs to be backed by the technology that can make it happen. The purpose of any new idea is to show value and benefits. Any idea which at an early stage suggests large benefits is always worth hearing and pursuing. The benefits must, however, be made very clear.
There should be a process to make this happen....which is not easy and also not that difficult.
(Image source: Creativityland.net)
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